New York-based producer of sleep and home comfort products Soft-Tex International’s new Sugar Land facility will be an industry game-changer, says Soft-Tex principal Mark Smiderle. Described as their “mad scientist and awesome inventor” by his colleague Taylor Jones — Soft-Tex’s vice president of marketing and ecommerce — Smiderle is the creator of Reactex, the company’s patented thermoregulation technology.
Soft-Tex International will unveil its first utility collection with La-Z-Boy next week. Its exclusive license with the iconic American furniture producer covers a comprehensive range of comfort sleep products, including bed pillows, mattress toppers, mattress pads, comforters, warming blankets and more. “We are excited to commercialize new bedding products with cutting-edge technologies, premium fabrics, and superior packaging designs to help consumers sleep comfortably and live better,” said Mark Smiderle, Soft-Tex CEO.