Kraken Rum serves up 'polluted' ice cream for charity A POPULAR rum brand has created an ice cream in a bid to raise awareness of the impact litter has on our seas. The Kraken Rum-infused “ice clean” will be served with lime and ginger flavoured toppings – which represent pollutants – making the dessert look like it has been dipped into a contaminated sea.
'Protest' black ice cream created to raise awareness of UK beach litter on sale in Leeds this weekend
A 'protest' ice cream created to raise awareness amongst holidaymakers about the impact of litter on the UK’s beaches will be available in Leeds this weekend. On Saturday August 14, The Kraken Rum and marine conservation charity PADI AWARE will bring ‘Ice Clean’ to Leeds.
The Kraken Rum 'Ice Clean' is a tropical flavoured ice cream that's been created as part of a partnership with marine conservation charity PADI AWARE to raise awareness of the damage litter is doing to our seas Kraken Rum is out to prove it's the coolest booze around - by creating a unique ice cream to highlight a serious environmental issue.
A rum-infused ice cream topped with flavoured 3D-printed plastic bags, cans, bottles, cartons and more is being used to raise awareness about beach and ocean litter. Kraken Rum has partnered with marine conservation charity, PADI AWARE Foundation, to create the alcoholic 'Ice Clean' protest dessert.