Police warns drivers against Drake’s ‘In my feelings’ viral dance

Police in Spain have warned drivers against performing a viral dance challenge based on Canadian hip-hop superstar Drake’s latest hit “In my feelings”, saying they could face criminal charges. Videos posted on social media with hashtags #InMyFeelings and #DoTheShiggy show people performing dance moves to fit with the lyrics of the song, with many even leaping from their cars before starting to dance.

Some videos end badly, with the vehicle hitting a street sign or a pedestrian.The dance challenge was created at the end of June by US social media personality Shiggy and it has been taken up by celebrities such as actor Will Smith and Real Madrid’s Brazilian star Marcelo who have posted videos of themselves doing silly dance moves along to the song.

But the regional police force in Spain’s northeastern region of Catalonia, the Mossos d’Esquadra, has warned that “doing a challenge such as #InMyFeelingsChallenge could end in criminal charges” if it violates traffic rules.

Embassy.

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“‘Road safety is not a game!’,” they said in a Twitter message which recalled that you can be fined for not wearing a seatbelt, driving without paying due attention or recording on a mobile while driving.

Meanwhile, local police in Boadilla del Monte, a wealthy suburb west of Madrid, have urged drivers who want to take up the challenge and “demonstrate their dance challenges” to “do it with the car parked” in a separate Twitter message.

Jungle Rules

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In another news Drake continues to rule the Billboard Hot 100 with an iron fist, logging a second consecutive week at No. 1 with “In My Feelings” and extending his reign atop the chart to 21 weeks in 2018 alone. He doesn’t seem likely to lose his momentum any time soon either, as his latest chart-topper off Scorpion just smashed the U.S. weekly streaming record for a single song.

“In My Feelings” logged 116.2 million U.S. streams in the week ending July 19, a 62% boost over its previous chart-topping week. In doing so, Drake dethroned Baauer’s EDM banger “Harlem Shake,” which previously set the weekly record with 103.1 million streams in March 2013. On June 29, Scorpion‘s release date, Instagram comedian Shiggy posted a video of himself dancing to “In My Feelings,” thus kickstarting the viral #InMyFeelingsChallenge that helped propel the song to the top of the charts.

“Harlem Shake”—which topped the Billboard Hot 100 for five weeks in 2013—also owes its success to a viral dance craze. The song received little attention upon its release in May 2012, but in February 2013 it received a huge spike in popularity thanks to a viral YouTube video posted by George Miller, who then played the character Filthy Frank on his now-inactive FilthyFrankTV channel. (He now makes music under the name Joji.) The video inspired a wave of copycat videos in which a large group of people would flail wildly to the song after its bass drop hit.

Baauer never released an official “Harlem Shake” video. He didn’t have to: Word of mouth and hundreds of fan-made viral videos turned the track into a meteoric success. Similar, Drake has yet to release an official “In My Feelings” video, yet the song has already seeped into every corner of the internet thanks to thousands of fans attempting to jump out of moving cars and dance to the lovesick R&B banger. Dozens of celebrities have since participated in the #InMyFeelingsChallenge to varying degrees of success. Will Smith set the bar with his outrageous attempt, climbing to the top of the Chain Bridge in Budapest and showing off his dance moves as drones documented his journey.

Drake is now tied with Rihanna for the most weeks atop the Hot 100 this decade at 41. Scorpion also claims three of seven biggest U.S. streaming weeks for albums. Given the the album’s continued astounding success, Drake should break Rihanna’s Hot 100 record soon and continue to get fans in their feelings for weeks to come.

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