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Council Post: Are You Misdiagnosing Your Customer's Pain Point?

Council Post: Are You Misdiagnosing Your Customer's Pain Point?

By Daniel Griggs, founder of ATX The Brand, a tech agency focused on solving problems, building businesses and strengthening communities. getty At the root of every single business is a pain point. In its most basic form, a company is simply a solution to a problem that a customer has. When you strip away all the fancy branding and marketing bells and whistles,...

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ATX The Brand Daniel Griggs