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New Mexico freshens up 'True' campaign to reignite tourism

New Mexico freshens up 'True' campaign to reignite tourism

ALBUQUERQUE, N.M. - Authenticity and the idea of adventure steeped in culture have fueled New Mexico’s award-winning “True” tourism campaign for more than a decade. That won’t change, but state Tourism Secretary Jen Paul Schroer said Tuesday it was time to refresh the brand ahead of what she said will be a...

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