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2020 - the year in martech

2020 - the year in martech

(via Pixabay) I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting better at implementing the right technologies, integrating where necessary? We’ve made strides, but the pandemic yielded some adjustments that, I think, were necessary. Marketing and Sales technology enables companies to create better customer experiences...

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