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Walmart is taking a page from Alibaba's playbook in China, as it looks to help pioneer live shopping events in the US on TikTok

Walmart is taking a page from Alibaba's playbook in China, as it looks to help pioneer live shopping events in the US on TikTok

Xinhua/Ahmed Gomaa via Gerrt via Getty Images Walmart launched its first-ever live shopping experience on TikTok on December 18. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Walmart recently launched its first-ever live shopping experience on TikTok. But the holiday-themed event, which featured a bevy...

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Ahmed Gomaa Alibaba China TikTok US Walmart

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