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Disney Princesses Gear Up For A Makeover, Like The One Barbie Got

Disney Princesses Gear Up For A Makeover, Like The One Barbie Got

Mattel will look to grow the Disney princess and Frozen franchises, which generate less than half the revenue they did at their peak, according to analyst estimates. Mattel is betting that it can work its same magic on Cinderella, Ariel, Belle and the rest of the Disney princesses as it did on...

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Belle Disney Frozen Hasbro Mattel Richard Dickson

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