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SAP files IPO for Qualtrics as demand for ‘experience management’ software rises 36%

SAP files IPO for Qualtrics as demand for ‘experience management’ software rises 36%

Ryan Smith, CEO of Qualtrics, on stage Image Credit: Qualtrics SAP has filed the paperwork to take its Qualtrics subsidiary public less than two years after the German software giant acquired the company that makes “experience management” software. The IPO filing for now only contains a preliminary price range of $20 to $24 per share. It does not place an overall valuation on...

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IPO Qualtrics Qualtrics SaaS-based Ryan Smith SAP XM