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BtoBet to Power William Hill’s Colombian Expansion Effort

BtoBet to Power William Hill’s Colombian Expansion Effort

William Hill has picked Aspire Global-owned BtoBet to power its LatAm expansion after it acquired a majority stake in a Colombia-licensed online gambling business to indicate a strong interest in the country’s and the region’s iGaming space. News emerged Monday that Aspire Global and William Hill have entered into a long-term agreement that will see the British bookmaker utilize BtoBet’s sports...

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Aspire Global BtoBet Colombia Colombian Latin America William Hill