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‘A freebie is enough’: influencer gift posts trigger breaches in Australian ad standards

‘A freebie is enough’: influencer gift posts trigger breaches in Australian ad standards

High-profile distinguishable advertising breaches from McDonald’s and Samsung highlight grey areas in influencer marketing Influencers rely on brands sending them products for their posts but Australian advertising guidelines say ads must be clearly distinguishable to consumers. Photograph: Piyapong Thongcharoen/Getty Images/iStockphoto An Instagram post picturing a family in McDonald’s pyjamas holding McDelivery bags has...

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