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BUSINESS MANAGEMENT ANALYSIS

Ad industry quite literally needs to know its own value

Ad industry quite literally needs to know its own value

Every time somebody asks me about the size of the Irish advertising market, I end up giving a long-winded answer to a relatively simple question. The problem is I struggle to come up with a definitive answer simply because nobody in the advertising and media industry really knows for sure. For many...

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Irish Kantar PwC

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