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Marketing Marmite: how an advertising agency started a culture war

Marketing Marmite: how an advertising agency started a culture war

Convincing Brits to eat the tar-like spread called for extreme measures The Koreans have kimchi. The Romans had garum. But no umami-rich condiment is as controversial as Marmite, the black elixir lurking in many a British larder. A recent shortage of Marmite in Britain – the result of a hiatus in brewing...

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