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Survey: Consumers Slow to Adopt New Ad-Supported Streaming Plans

Survey: Consumers Slow to Adopt New Ad-Supported Streaming Plans

Illustration: VIP+; Adobe Stock With the first official disclosures on Netflix and Disney’s new streaming ad businesses likely approaching, it’s looking ever more likely that the two companies will report underwhelming, or at least slow, starts for their AVOD tiers. The results of a recent survey by SmithGeiger, featuring questions fielded...

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