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Inclusive OOH messaging 'boosts bottom line' for brands

Inclusive OOH messaging 'boosts bottom line' for brands

Kinetic: generic ads less influential among 18- to 34-year-olds than inclusive ads Out-of-home ads that carry inclusive messaging have a greater impact than their purely on-brand, old-school counterparts, normalising D&I and boosting the bottom line, according to research from Kinetic. The OOH specialist worked with media owner Global and outdoor operators Clear Channel...

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theguardian.com
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news.sky.com
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