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SOFTWARE

User 'opt-in' rate for tracking across iOS sitting at 13% globally

User 'opt-in' rate for tracking across iOS sitting at 13% globally

In the second week of Apple's app tracking transparency tool going live, only 13% of global iOS users have agreed, Flurry Analytics has reported. Image: Flurry Analytics Apple's app tracking transparency tool, which lets users decide whether they agree to their data being tracked, began rolling out as part of iOS 14.5 last...

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Apple Flurry Flurry Analytics Verizon Media-owned iOS

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