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Too Bad, Zuck: Just 4% of U.S. iPhone Users Let Apps Track Them After iOS Update

Too Bad, Zuck: Just 4% of U.S. iPhone Users Let Apps Track Them After iOS Update

Photo: Saul Loeb (Getty Images) Apple recently rolled out its highly anticipated App Tracking Transparency feature with iOS 14.5, which lets users decide whether apps track their activity for targeted advertising. Overwhelmingly, users seem happy to leave app tracking disabled. Just 4% of iPhone users in the U.S. have agreed to app...

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App Tracking Transparency Apple Getty Images Saul Loeb U.S. iPhone

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