The program, which has been in the works for roughly a year, “started from the premise that Uber today is really different than Uber from 10 years ago or eight years ago,” says Nundu Janakiram, Uber’s director of product for rider experience. “What we’ve found is that Uber is now this thing that people use every day, and we wanted to find a way to reward our customers who choose Uber every day and build a relationship with them.”

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As with the driver program, Uber’s rider rewards will dish out points depending on which Uber service is used, with the points unlocking different levels and the levels opening up perks. Among the notable rewards: discounts on future rides, better customer support and priority pickup at airports.

UberPool and Uber Eats orders will earn you one point per dollar spent while UberX, XL, Select and WAV will get you two points per dollar. Users of the company’s luxury Black and Black SUV services will earn three points per dollar spent.

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Points can be earned regardless of whether the rider is using Uber for personal or business or if they are using Uber gift cards, though there is no additional perk for using Uber’s Visa credit card. The points will go toward placing you in one of four tiers – Blue, Gold, Platinum and Diamond – that will determine what perks you are eligible for.